City Cast is committed to tracking–and publishing–demographic information about our podcast guests. Diversity is a core City Cast value, and accountability is another. We want to have podcast guests who are diverse in race and ethnicity, gender, economic background, and geography. Tracking and publicizing guest demographics is a way to hold us accountable for representing the diversity of Austin.
So are we living up to our values? How diverse is our podcast guest pool, really?
This is the second year of data we have about City Cast Austin guests. (Here’s our report for last year.) We ask each of our podcast guests a few questions about their gender identity, racial/ethnic identity, and neighborhood. About 90% of guests responded in 2025. The following data encompass a total of 113 guests who appeared on the podcast between Nov. 1, 2024 and Dec. 31, 2025. (We did not count City Cast Austin staffers who appeared on the podcast.)
We then used census data to compare our podcast guests to the broader city and metro population. This helps us see how well we’re reflecting the community we’re serving.
City Cast Austin guests are somewhat whiter than the city and metro area as a whole. We had more Black guests and somewhat fewer Hispanic guests than you’d expect based on the local population.
We also asked about gender identity. A 55% majority of our guests identified as female, with 41% identifying as male and 4% identifying as non-binary.
